CDA - California Dental Association

CDA Presents 360 home banner

360 is a brand new ready to launch educational website developed by CDA. I had the opportunity to design their home banner. My main idea was to incorporate the two major characteristics of the 360 logo: circular shapes and elements overlapping which creates color mixing illusion, into my design. We had two chosen finalists as shown below:

Design process

For the initial drafts, besides incorporating the inspirations from the 360 logo, I thought it would be fun to explore some other possible options. I did illustration of various dental tools, arranging the layout and using them as the background for the header. I also tried a 3D approach, taking advantage and using all the rich colors from 360 brand guide.

Below are the design processes of the banner development.

CDA Presents 360 404 page

Once again, I have some different ideas for the 404 page. I really loved the idea of using illustrations as I think using illustrations for a brand can grow into a lot of interesting and engaging designs in the future. So I had one version of using illustrated dental tool to form the “404” numbers.

The other two ideas are more closely inspired by the 360 logo. The mock-up image as shown below is the finalist.

CDA Presents 360 web icon

I picked four 360 brand colors for the icons. Initially I picked pink for the “Risk” icon as I though pink is a good color to “alarm” people for being a risk icon. Later my art director though it’s too alarming. I switched it to orange to tune it down a little. I’m showing the entire process below so you can get a whole picture of my work process.

The four icons are for:

GENERAL

CLINICAL

RISK

PRACTICE OPERATIONS